Our research told us that people wanted a towel that actually absorbed water rather than just pushing it around. So, we set out to discover what makes a super-absorbent towel.
The answer? Creating as much surface area for absorption as possible - down to the threads. First, we combed the cotton before spinning it into yarn so only the smoothest, strongest fibres remained. Then, we packed in as many terry loops as possible while still keeping the towel light and fluffy. Finally, we got rid of any decorative borders that didn't actually absorb water, replacing it with a simple design of terry loop stripes. Little details that add up to a 60% more absorbent towel.
|Size||70 x 137 cm|
|650 grams per meter|
An extra-absorbent towel that still dries itself quickly. How do we know this? We sent it to a quality lab in the UK for testing against a more expensive department store towel. The results showed 60% more water absorption and 10% faster dry time.
Absorbs 60% more water than a department store brand.
Dries itself 10% faster than a department store brand.
Produced by a family-owned mill in the Aegean region of Turkey.